Pauline Hanson's strategic use of 'pseudo events' and publicity stunts in the UK is a calculated move to build a global brand and attract international attention. Her meetings with controversial figures like Tommy Robinson, a far-right activist and convicted criminal, are designed to generate headlines and drive eyeballs to her content. This approach is not just about the content itself but the publicity it generates.
Hanson's decision to feature in a podcast with Robinson, who is known for his anti-Islamic views and support for Russia's invasion of Ukraine, is particularly intriguing. This move, despite the controversy, has been effective in creating a narrative of a fearless leader unafraid to speak her truth. The fact that the media has been providing disproportionate coverage to Hanson and her party since 1996, even when it leads to negative headlines, is a significant part of her strategy.
Dr Imogen Richards, a criminology researcher, describes these 'pseudo events' as a way to shift the Overton window and move the parameters of public political debate rightward. Hanson's rise in popularity means her decisions are no longer dismissed as attention-grabbing but are taken seriously. This shift in perception is crucial for her political brand.
However, the White Rose Society researchers argue that the media's role in reporting these meetings is crucial. They suggest that the media should avoid further normalizing the agenda of these controversial figures. The challenge is to report these events without inadvertently promoting the very ideas that Hanson and her allies are trying to push.
Dr Kurt Sengul, a far-right researcher, highlights the effectiveness of One Nation's content-creation strategy. By publishing popular videos that reach millions, they connect with supporters and disseminate their message without the interference of journalists. This approach has helped them build a strong following and maintain a victim narrative against the establishment media.
In conclusion, Pauline Hanson's use of 'pseudo events' and publicity stunts is a calculated strategy to build a global brand and attract international attention. While it may generate controversy, it is an effective way to reach a wider audience and maintain a strong political presence. The challenge for the media and politicians is to understand and report on these events without inadvertently promoting the very ideas that Hanson and her allies are trying to push.
